Every four years it comes back. To give a chance the poorest of the poorest of nations, ones we never hear about otherwise. It renders economic and cultural stability to them, against oppression of the haves. It is a great balancing sign in... world fraternity and peace.
Every four years heroes rise from the ashes of poverty and disdain. From extreme conditions heroes get to rule the international football arena for the next few years. It's a great equalizer.
We are a country of millions, plagued with poverty and violence, we also nurture the dream to play the Coupe Du Monde, may not be in our lifetime but still. Till then we empathize with the glittering boys from third world nations like Brazil, like their battle is our own.