3 idiots - Dhobi Ghat - Delhi Belly - Satyamev Jayete - Taalash------These are the five products that Amir Khan has mainly endorsed during the last four years. First an out an out family entertainer, second a art house project, next a rough on the streets comedy, then a path breaking TV show and now a psycho thriller.They send us the message of his openness to experimentation with the product and moreover the medium he is attached with. Each time facing new challenges and overcoming them with new strategies. This makes him an ideal media mind to follow, who understands it as a whole in this era of media desegmentation. Wish him luck for his next, may his Midas Touch work again.